After witnessing her loved ones suffer from hair loss and scalp irritation due to harsh chemicals, Cherry Wang began a journey to create gentle, effective alternatives. In her small lab, she experimented with natural botanicals and traditional soap-making methods, determined to combine science with the wisdom of nature.
That journey led to the birth of AMU—a name inspired by the word “amulet,” symbolizing protection and care. Each AMU product reflects Cherry’s belief: wellness begins with what we touch and absorb daily.
With countless trials and unwavering passion, she crafted formulas that soothe the scalp, reduce hair fall, and nourish skin—all without compromising purity.
Rooted in the philosophy “Innovate Comfort, Embrace Health,” AMU meets the rising global demand for clean, mindful personal care.
Today, AMU continues Cherry’s mission: to protect what matters most—our health, naturally.